Utilising digital innovation to build your reputation | Syngenta PPM

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Utilising digital innovation to build your reputation

PEST BUSINESS
02.10.2019
Online Reviews

As part of their 2019 Rapid Solutions EduCon presentation, “Utilising Digital Innovation to Build Your Reputation” Syngenta invited the audience to answer a simple yet very powerful question: “How frequently do you ask customers for online feedback & reviews?”

Over 27% of respondents claimed they never ask for online feedback and reviews and a staggering 43% only sometimes. At the other end of the spectrum only 15% of the respondents always ask their customers for online feedback.

Whilst not unexpected, these results are very concerning if they are representative of the ANZ Pest Management industry. Especially when you consider that over 92% of consumers now read online reviews. What’s more, research has shown that over 72% of consumers will take action only after reading a positive review.

Read the full article in the Oct/Nov 2019 edition of PPM Magazine